You should think about which should be your audience. Who you want to reach and what is the purpose.
What you want the people to do on your site?
After having that information you should know if those goals are achieved or not, and change things in that direction.
After that… for no previous experience, something interesting for those as we that make websites … is to present 2 or 3 alternatives of sites that you like… That’s important for the person will make your web site to know you.